Starting Your Podcast

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Starting your own podcast is one of the best things you can do to position yourself as a thought leader.

There are three main benefits to becoming a thought leader that I want you to consider. The first one is the most important, and it’s to give back.

There are other Black men and women who are looking for a leg up in the corporate world, and you have an important story to tell.

Although it is unfortunate that it is not celebrated, the number of Black men in corporate America is dismally low. The numbers should be tremendously higher, and the fact that you are there should be celebrated.

Your story will open the minds of other Black men in junior-level roles considering corporate America, who may not think it’s for them, and cause them to say, “Senior leadership is for me.”

They will see that it’s possible for them to achieve greatness because they’ve seen you doing so as well. Lastly, on this point, please consider the amount of media coverage for sports stars, entertainers, and rap stars, as opposed to business leaders in the Black community.

We need your voice loud and clear and present in order to help shape the narrative that brothers are in corporate America and are thriving.

Number two is career advancement. If you have a great executive role and you’re simply looking to enhance your brand and make new connections, or if you’re looking to land your next best executive role with a great new organization that has a great conversation package as well, putting yourself out there as a podcast host and thought leader is an excellent marketing tool. I’ve seen brothers use it time and time again to land their next best role.

When hiring managers and recruiters are looking for talent, they’re always looking for something special, not ordinary. If you’re leading a podcast, it shows that you have initiative over and above what the job requires and that you value your perspective and others enough to host a platform for them to be shared.

It shows initiative, motivation, great communication skills, bridge-building, and thought leadership—all the right skills you want to display as an executive.

You can place a link to your podcast in the featured section of your LinkedIn profile page. And whether you are actively or passively looking for a new role or speaking opportunities, having your podcast will attract all the right types of attention your way.

The third reason is for personal development. It is one of the four pillars of career success that you always need to be engaged in. Whether it’s a large annual goal, a medium-sized quarterly goal, or a small weekly goal, you need to remain or become the best in the world at what you do.

By the way, that is the standard and expectation for you here at Black Executive Men: to be the best in the world at what you do, literally, not figuratively, and to reap all the rewards that come with this.

If you want assistance in reaching this level of greatness or positioning yourself for this level of greatness, please contact me today, and I will show you how to use the Executive Blueprint to reach this goal.

The third benefit is your own personal development. You will learn a tremendous amount about yourself, the topic that you’re focused on, how to convey it with analogies and examples, and the systems that you develop through discussing your topic time and time again that help you grow personally and professionally.

Setting up your podcast is easy. You simply pick a topic, a name, and a platform to host on, which is essentially a website that will host your podcast. Get a virtual assistant to help you with booking guests and editing your podcast, make sure you have some good recording equipment, such as a microphone and some headphones, and potentially a good mixer for the audio if you want that advanced step, and you’re good to go.

You'll have a podcast that's available for download to listeners all over the world.

A number of my clients have developed their own podcasts in the past few months to further their thought and leadership skills and to enable themselves to learn even more, align themselves with their ideal executive roles, become paid speakers, give back, and develop themselves personally.

The downside to starting your own podcast is that you’ll need to spend about one hour a week on production, send it to your VA to be edited and uploaded, and then post it on LinkedIn, Twitter, and your other social sites. If you can handle that burden, you can absolutely start your own podcast and take your career to the next level.

Written by Jewel Edward Love, Jr.

Founder and Executive Coach, Black Executive Men

Maximize your corporate success with Jewel, the renowned executive coach. Achieve your desired salary, seniority, and satisfaction. Investments start at $10,000 for amazing results. Don’t wait, take charge of your career today! Schedule a consultation now at www.blackexecutivemen.com.

I am sincerely grateful to these brothers who have referred clients to me, as your thoughtfulness greatly contributes to our community’s growth.

• Juan Walker, Oracle

• Kory Hawkins, Microsoft

• Jasper Smith, The #BuildWealth Movement

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